Fashion · Beauty · Branding · Digital

NORADURÁN A.

Marketing, brand strategy and creative thinking at the intersection of fashion, beauty and culture.

Digital Marketing
Creative Strategy
Brand Development
Research & Content
Ecuador — 2026

01

About

Strategy
meets
culture.

I'm Nora Durán, a bilingual marketing and creative strategy professional focused on fashion, beauty and brand culture.

My background combines Digital Strategy for Fashion and Fashion Design Management at Polimoda with ongoing studies in Marketing & Social Media. I approach projects through research, consumer insight, branding, content, creative strategy and visual communication — connecting analytical thinking with strong editorial execution.

02

Selected Work

Selected
case studies.

Collaborative academic projects developed in teams of three. These visuals highlight my contribution across research, strategic thinking, creative ideation, image sourcing and lead editorial layout in InDesign.

Project 001 · Polimoda · Group of 3

Casablanca

Comprehensive Marketing Strategy · Campaign Development

From digital and consumer research to a branded activation: a strategy-led concept designed to extend Casablanca's luxury world into the cultural context of Roland Garros.

ResearchMarket AnalysisConsumer InsightCreative StrategyInfluencer ConceptsCampaign IdeationImage SourcingLead InDesign Layout
01Research
02Insight
03Strategy
04Creative Concept
05Activation + KPIs
Casa Greet and Retreat pop-up interior concept
Creative concept · Casa Greet & Retreat
Casablanca website audience analysis
Digital research · Audience analysis
Casablanca Roland Garros activation truck concept
Activation idea · Mobile brand touchpoint
Influencer research collage
Influencer strategy · Talent research & fit
Digital campaign activation mockup
Digital activation · Campaign extension
Casablanca campaign budget planning
Planning · Budget & implementation
Research signal167.6K

Search traffic analyzed for casablancaparis.com in the project research.

Strategic directionLuxury × Culture

The concept connects Casablanca's lifestyle language with a premium sports environment.

Execution mindsetIdea → KPI

The campaign was translated into objectives, content, influencers, budget and measurement.

Project 002 · Polimoda · Group of 3

Acne Studios

Brand Research · Digital Communication Analysis

A deep brand and digital strategy analysis mapping how Acne Studios balances artistic identity, cultural relevance, customer experience and a more commercially assertive communication model.

Brand Research5C / 4Ps / SWOTBusiness ModelPositioningSocial MediaPaid MediaVisual ResearchLead InDesign Layout
01Brand Research
02Digital Ecosystem
03Paid Media
04Positioning
05Strategic Conclusion
Acne Studios project research framework
Project architecture · Research framework
Acne Studios paid media analysis
Digital strategy · Paid media analysis
Acne Studios branded content analysis
Content strategy · Partnership analysis
Acne Studios business model analysis
Business strategy · Value proposition & customer
Acne Studios positioning maps
Competitive analysis · Positioning maps
Acne Studios strategic conclusion
Synthesis · Strategic conclusion
Brand lensArt + Fashion

The research traces Acne Studios through photography, art, architecture and culture.

Digital lensHigh-impact

Paid media was examined through targeting, timing, creative execution, CTAs and conversion intent.

Strategic tensionGrowth vs. DNA

The conclusion evaluates broader commercial visibility against the preservation of original brand identity.

03

What I Do

Research.
Decode.
Create.

My work connects analytical thinking with the visual and cultural language of brands.

Brand Strategy01
Creative Strategy02
Digital Marketing03
Market & Trend Research04
Consumer Insight05
Content Strategy06
Editorial Design07
Campaign Development08

04

Research & Strategy

Looking
beyond the
surface.

I use research to understand why brands, consumers and cultural movements behave the way they do.

From market analysis to digital ecosystems, my projects explore brand identity, communication, technology and consumer culture.

01

Fashion
Brand
Research

Positioning · Identity · Competition · Consumer

02

Digital
Strategy

Platforms · Content · Community · Innovation

03

Trends &
Consumer
Culture

Behaviour · Culture · Market Signals · Insight

05

Education & Credentials

Building
the toolkit.

2026 — Present
Higher Technical Degree in Marketing & Social Media
ITB — Instituto Tecnológico Bolivariano
Marketing · Social Media · Analytics · Research
2023 — 2024
Digital Strategy for Fashion
Polimoda — Florence, Italy
Digital Strategy · Fashion · Innovation
2019 — 2020
Fashion Design Management
Polimoda — Florence, Italy
Fashion Business · Research · Brand Management
Certificate
Fashion Brand Management
IDITEC Madrid
2026
Inside LVMH Certificate
Creation & Branding
Retail & Customer Experience
Certificate
Professional Fashion Styling
WTFISFASHION
Inside LVMH certificate awarded to Nora Durán
Inside LVMHCreation & Branding
Retail & Customer Experience · 2026
Professional Fashion Stylist certificate awarded to Nora Durán
Professional Fashion StylistWTFISFASHION
Certificate

06

Experience

Beyond
the classroom.

Bilingual Over-the-Phone Interpreter

Remote · 2026 — Present

Real-time English–Spanish communication for U.S.-based clients across healthcare, banking, insurance, retail, community services and customer support environments, working with accuracy, confidentiality and demanding performance standards.

Executive Administrative Assistant

Mar-Isa Real Estate · 2022 — 2023

Digital content creation and publication, client communications, CRM management through Salesforce, administrative coordination and digital organization.

Quito Fashion Week

Wardrobe Assistant · 2025

Backstage styling coordination, garment preparation, wardrobe organization and collaboration with designers and runway production teams in a high-pressure fashion environment.

Quito Fashion Week wardrobe participation certificate
Industry CredentialQuito Fashion Week — Wardrobe

The public portfolio preview intentionally removes the personal ID number contained in the original certificate.

07

Contact

LET'S
CREATE
SOMETHING.

LinkedIn ↗Instagram — Personal ↗Brand Decoded ↗